Assists
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Assist metrics
Assists and consumer journey metrics are available in both the advertiser and publisher performance reports. These metrics help better understand the influence and the type of journeys that publishers drive towards advertisers.
Assisted Awin (1st)
Sales and leads for which you have driven the first click but was not the last referrer or the winning publisher
Assisted Awin
Sales and leads for which you have driven a click but was not the last referrer or the winning publisher
Assisted Other Channels
Sales and leads for which you have driven a click but was not the last referrer or the winning publisher, including non-network channels if the advertiser chooses to disclose this information.
Converted Awin
Sales and leads attributed to you but where other Awin publishers were involved in the customer journey
Converted Solo
Sales and leads attributed to you and where no other Awin publisher was involved in the customer journey
Total influence
The number of sales and leads for which you have driven a click and where either you, another Awin publisher or another marketing channel won the transaction
How to use the metrics
The new KPIs can be added to the report via the Customise Columns feature and are also available in an exportable format.
To look at the metrics, you can click on customise columns (in the publisher or advertiser performance report) and then select the ones you wish to view in the report. The metrics are available if your report's "start date" is after 2013.
Example use cases
Both advertisers and publishers will now benefit from the new assist KPIs allowing users to understand how customer journeys are influenced from other publishers or other channels.
By understanding the value beyond the last click, advertisers and publishers are able to look at additional ways to work together. Alternative payment models such as tenancy deals, pay per influence or increasing the CPA, will encourage publisher to increase promotion safely in the knowledge they will not be losing out if they are not the publisher that has ultimately converted the sale.
The report also helps understand the roles of publishers as initiators or influencers. For example you can sort by 1st Click Assists to know which publishers tend to initiate the sales. Customer journey and influence KPIs are listed and described on this wiki page.
You can also see how often a publisher is being rewarded for customer journeys where they are the only publisher involved VS the journeys where other publishers have assisted them.