Snoopy

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Snoopy is an automated 24/7 brand monitoring and PPC detection service.

Snoopy is Affiliate Window's internal tool for monitoring paid search terms on all the major search engines including Google, Yahoo and MSN. Snoopy is designed to help Affiliate Window's account managers and ensure that a merchant's paid search restrictions, as set out in their terms and conditions are adhered to.

Snoopy searches a pre-defined set of keywords across all the search engines and reports back if it finds any affiliates bidding on restricted terms. Operating at random intervals throughout the day, Snoopy will patrol search engines for adverts appearing against restricted terms; enabling merchants to feel confident that their terms and conditions are being enforced even outside of work hours.