Publications 2014

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Contents

January 2014

Why Publishers Fail at Affiliate Marketing

Edwyn McFarlane - PerformanceIN - 14/01/2014

Maximising the Potential of Affiliate Networks in 2014

Matt Swan - Fourth Source - 17/01/2014

Strong mobile performance over Christmas and New Year: stats

Matt Swan - Econsultancy - 24/01/2014

High Street Apps: Ahead of Their Time?

Edwyn McFarlane - PerformanceIN - 28/01/2014


February 2014

Publishers: Increase Tenancy Deals With a Media Pack?

James Dominique - PerformanceIN - 12/02/2014

Understanding the importance of compliance in performance marketing

Matt Swan - Fourth Source - 20/02/2014


March 2014

Why do Advertisers Fail at Affiliate Marketing?

James Dominique - PerformanceIN - 06/03/2014

Performance Marketing in a Nutshell

Matt Swan - PerformanceIN - 17/03/2014

How Can the Industry Move up the Value Chain?

Matt Swan - PerformanceIN - 26/03/2014


April 2014

Nine Strategies for Distributing Your Voucher Exclusive

Simon Hofmeister - PerformanceIN - 11/04/2014

Making the most of your data across the performance marketing channel

Matt Swan - Fourth Source - 24/04/2014

May 2014

Five Facts Advertisers Should Know About Affiliate Marketing

James Dominique - PerformanceIN - 06/05/2014

Why Every New E-business Needs Affiliates

Victoria Limpenny - PerformanceIN - 23/05/2014

Panda 4.0: Good News for Smaller Affiliate Sites?

Sylvia Nankivell - PerformanceIN - 28/05/2014

June 2014

Five Attribution Models for 2014’s Customer Journey

Matt Swan - PerformanceIN - 03/06/2014

Five Performance Reports You Should Be Running Weekly

Angelo Lattuca - PerformanceIN - 20/06/2014

July 2014

Five Performance Advertising KPIs to Target Your Team With

Matt Swan - PerformanceIN - 03/07/2014

It's Not All About Mobile Data - Think Tablet

Matt Swan - PerformanceIN - 14/07/2014

Closing the Loop in Performance Advertising – Tracking Offline

Matt Swan - PerformanceIN - 28/07/2014

August 2014

Top Three Reasons Why Affiliates Aren't Gaining Traffic & Conversions

Sylvia Nankivell - PerformanceIN - 01/08/2014

Three Ways Publishers are Innovating

James Dominique - PerformanceIN - 21/08/2014

Blogs: A Warbling Waste of Space of Valuable Marketing Tool?

Vivien Man - PerformanceIN - 15/08/2014

September 2014

The Role of Content in Performance Marketing

Robert Davinson - PerformanceIN - 15/09/2014

October 2014

Discount code sites: Standing out from the crowd

Alex Perry - Fourth Source - 07/10/2014

New Data Battlegrounds Shaping Performance

Dawn Quigg - PerformanceIN - 27/10/2014

November 2014

5 Predictions for Black Friday & Cyber Monday

Matt Swan - PerformanceIN - 21/11/2014

Is the Affiliate Marketing Payment Model broken?

Kevin Edwards - Marketing Magazine - 25/11/2014

December 2014

Black Friday & Cyber Monday: The Results

Matt Swan - PerformanceIN - 12/12/2014

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