Publications 2012
From Wiki
January 2012
Making Sense of Christmas Stats-Traffic, Transactions, Sales & AOV's
Matt Swan - A4U - 11/01/2012
How incentivised traffic is leading the growth of mobile
Matt Swan - The Marketing Lounge - 13/01/2012
Making the affiliate Long Tail wag : part one
Owen Hewitson - Econsultancy - 20/01/2012
Right to reply: Reading between the lines of affiliate marketing surveys Part 1
Owen Hewitson - Netimperative - 23/01/2012
Segmenting Your Affiliates – Different Affiliates have Different Needs
Matt Swan - A4U - 24/01/2012
Right to reply: Reading between the lines of affiliate marketing surveys Part 2
Owen Hewitson - Netimperative - 30/01/2012
February 2012
Making the affiliate Long Tail wag : part two
Owen Hewitson - Econsultancy - 01/02/2012
Top tips: The Search for Incremental Sales – Cashback Sites
Owen Hewitson - Netimperative - 08/02/2012
Top tips: The Search for Incremental Sales – VoucherCode Sites
Owen Hewitson - Netimperative - 13/02/2012
10 questions affiliates aren't asking their account managers
Matt Swan - A4U - 17/02/2012
January vs Christmas sales overview
Matt Swan - A4U - 22/02/2012
March 2012
Data Usage in Affiliate Marketing
Kevin Edwards - Fusepump blog - 06/03/2012
How to measure the ROI of your affiliate marketing
Owen Hewitson - The Marketing Lounge - 08/03/2012
The best converting voucher code?
Owen Hewitson - imedia connection - 13/03/2012
Unravelling de-duplication
Owen Hewitson - The Marketing Lounge - 14/03/2012
Tenancy and Hybrid deals, just how popular are they and when are they effective?
Nicola White & Daniel Fernandes - A4U - 20/03/2012
Using cashback sites to corner high income earners
Owen Hewitson - The Marketing Lounge - 22/03/2012
April 2012
Boost your sales with a voucher code campaign – Part I
Owen Hewitson - The Marketing Lounge - 05/04/2012
Are We Complying To The Impending Cookie Law? Yes - For Now
Kevin Edwards - A4U - 05/04/2012
Boost your sales with a voucher code campaign – Part II
Owen Hewitson - The Marketing Lounge - 16/04/2012
Window on the World: Performance Marketing
Matt Swan - Mobile Marketing Magazine - 16/04/2012