Publications 2011
From Wiki
January 2011
Five Tips for Running a Successful Lead Based Affiliate Campaign
Matt Swan - Econsultancy - 19/01/2011
How to Maximise Affiliate Revenues
Mark Frost - The Marketing Lounge - 28/01/2011
February 2011
How Promotional Methods are Changing
Matt Swan - Econsultancy - 02/02/2011
What is a Super Affiliate and How Do I Become One?
Edwyn McFarlane - The Marketing Lounge - 03/02/2011
How to Spot a Good Advertiser
Jacky Cox - The Marketing Lounge - 05/02/2011
Getting Started as a Publisher
Jacky Cox - The Marketing Lounge - 07/02/2011
Ignore the Longtail at Your Peril
Matt Swan - IAB AMC blog - 09/02/2011
Mobile Affiliate Marketing What Gives
Kevin Edwards - PerformanceIN - 18/02/2011
Are Long Cookie Lengths Really Needed
Matt Swan - PerformanceIN - 21/02/2011
Importance of Conversion Rate in the Affiliate Channel
Matt Swan - Econsultancy - 22/02/2011
The Hidden Value of Affiliate Marketing
Owen Hewitson - PerformanceIN - 24/02/2011
Electrical Price Points
Aimee Cook - PerformanceIN - 28/02/2011
March 2011
Affiliate Marketing for Dummies
Owen Hewitson - iMedia Connection - 01/03/2011
7 Deadly Sins of Affiliate Marketing
Matt Swan - The Marketing Lounge - 02/03/2011
How to make the most of your Affiliate Network
Matt Swan - The Marketing Lounge - 11/03/2011
10 Quick Wins for your Affiliate Programme
Owen Hewitson - iMedia Connection - 15/03/2011
Communication between Advertisers and Affiliates
Owen Hewitson - Reputation Online - 16/03/2011
What Should my Cookie Length be
Owen Hewitson - The Marketing Lounge - 25/03/2011
Mobile Commerce Through the Affiliate Channel
Matt Swan - Econsultancy - 28/03/2011
April 2011
Affiliate Marketing Success Stories
Matt Swan - The Marketing Lounge - 04/04/2011
Is the affiliate divide a problem for advertisers
Owen Hewitson - Econsultancy - 06/04/2011
Retargeting Considerations
Matt Swan - Retail Technology - 06/04/2011
Affiliates, Consumers, and the new regulatory environment
Owen Hewitson - Reputation Online - 14/04/2011
Self Regulation and the EU Cookie Law
Kevin Edwards - Retail Technology - 21/04/2011
May 2011
Going beyond customer acquisition
Owen Hewitson - iMedia Connection - 03/05/2011
What Does the EU Cookie Law Mean for Brands?
Kevin Edwards - UTM - 18/05/2011
Top Affiliate Marketing Resources
Matt Swan - The Marketing Lounge - 23/05/2011
Affiliate Competitions and Prizes: What you Need to Know
Matt Swan - IAB AMC Blog - 24/05/2011
June 2011
Tracking your customers with voucher codes
Matt Swan - The Marketing Lounge - 15/06/2011
Google Panda Update - good or bad for affiliates?
Matt Swan - The Marketing Lounge - 27/06/2011
July 2011
The changing Face of Affiliate Marketing
Matt Swan - The Drum Magazine - 11/07/2011
Communication between affiliates and advertisers - the network's role
Owen Hewitson - PerformanceIN - 13/07/2011
The Rise of Mobile Affiliate Marketing
Matt Swan - Econsultancy - 14/07/2011
Top Tips: Five Predictions for the Future of Affiliate Marketing
Owen Hewitson - NetImperative - 15/07/2011
Top Tips: Compliance versus Advocacy - what are your affiliates saying about your brand
Owen Hewitson - Netimperative - 22/07/2011
How do you decide when to remove affiliates
Owen Hewitson - Econsultancy - 25/07/2011
Your Affiliate Programme: Single or Dual Network
Owen Hewitson - PerformanceIN News - 27/07/2011
Addressing Unethical Activity in Affiliate Marketing
Owen Hewitson - NetImperative - 27/07/2011
August 2011
Will There Ever Be Cookieless Tracking
Owen Hewitson - The Marketing Lounge - 03/08/2011
How to reward affiliates based on value
Matt Swan - Econsultancy - 15/08/2011
What Does the Ideal Affiliate Look Like?
Owen Hewitson - NetImperative - 17/08/2011
Adding Affiliate Marketing to Your Mobile Strategy
Matt Swan - Adotas - 18/08/2011
September 2011
Effectively setting, monitoring and tweaking commission structures
Matt Swan - Affiliates4U - 20/09/2011
Affiliate Categorisation is outdated
Matt Swan - Econsultancy - 20/09/2011
Finding the value of your top 10 affiliates
Matt Swan - Econsultancy - 23/09/2011
October 2011
Is Affiliate Marketing Saturated
Stef Colley - The Marketing Lounge - 05/10/2011
Definition of Ready
Mike Pearce - Agile Journal - 07/10/2011
From Launch to Maturity: How to Grow a Publisher Campaign
Matt Swan - figaro digital - 25/10/2011
What Mobile can do for Affiliate Marketing
Dawn Quigg - The Marketing Lounge - 26/10/2011
November 2011
Does more commission equal more sales? (Part 1)
Owen Hewitson - Netimperative - 04/11/2011
How reliable is cookie-based tracking?
Owen Hewitson - Econsultancy - 08/11/2011
Does more commission equal more sales? (Part 2)
Owen Hewitson - Netimperative - 09/11/2011
Addressing Incrementality in the Affiliate Channel
Owen Hewitson - PerformanceIN - 15/11/2011
Top five affiliate marketing metrics
Owen Hewitson - catalog-biz - 23/11/2011
Making the most of QR codes
Matt Swan - iMedia Connection - 29/11/2011
December 2011
The Importance of cookie hierarchies
Owen Hewitson - Econsultancy - 01/12/2011
Boost your sales with location-based targeting
Matt Swan - The Marketing Lounge - 05/12/2011
Top tips: How to Manage a Publisher Programme Migration
Owen Hewitson - Netimperative - 07/12/2011
Mobile display – 5 tips for a successful strategy
Matt Swan - The Marketing Lounge - 07/12/2011
How Reliable Is Affiliate Tracking?
Matt Swan - PerformanceIN - 12/12/2011
5 things you need to know about mobile
Matt Swan - imedia connection - 20/12/2011
Peak Season Trading Offers A Confusing Picture
Matt Swan - PerformanceIN - 20/12/2011