Promotion Method List
Digital Window Segmentation:
Publishers that navigate the user from 'search engine results' to the 'advertiser's website' with absolutely no other interim stages.
Linking via Landing Pages
Publishers that navigates the user from 'search engine results' to the 'advertiser's website' with at least one interim stage (usually a landing page).
Publishers that run search advertising campaigns that navigate the user from 'social media websites' to the 'advertiser's website'.
Publishers that run search advertising campaigns that navigate the user from 'search engine results' on a mobile device (such as a smart phone) to the 'advertiser's website'.
Domain parking is the registration of an Internet domain name with a distinct absence of content. Publishers who own these domains, often populate the associated landing pages with paid search adverts.
A publisher who buys ad space on numerous websites (creating a network) with the intention of serving advertiser creative across this network of sites.
A publisher who buys exit traffic and pop under opportunities from website owners.
A collection of publishers owned by numerous third parties brought together and being seen to operate as one single publisher.
A publisher that displays creative to their audience in the form of banners, pop-ups and exit traffic adverts.
Social networking publishers purchase display inventory on social networks.
Mobile traffic publishers purchase display inventory across mobile enabled platforms including apps, games and websites.
Behavioural retargeting displays personalised advertising on third party websites to customers who have previously visited the advertiser's site, specifically displaying products in which they have shown recent interest.
Publishers who display advertising relevant to the content of the web page the user is browsing.
A publisher site that compares the prices and features of searched-for products available through a number of online stores.
Shopping directory publishers list business information such as sector, website and store description for numerous advertisers.
Publishers who write editorial content to engage an audience on a specific topic with publisher links included where appropriate.
Bloggers & Social Content
Publishers active in driving traffic through personally opinionated content blogs and/or social media platforms.
Media Content publishers will produce video, music and pictures with publisher links included where appropriate.
Communities & UGC
Community publishers host online environments where groups of people interact together with publisher links included where appropriate.
Cashback publishers have a member base that earns monetary rebates from online purchases.
Loyalty publishers have a member base that earns non-monetary rebates such as points, miles and tokens from online purchases.
A web site listing discounts, coupon codes and other deals which may be redeemed at advertiser web sites or stores.
Lead Generation (Content)
Lead based publishers generate prospective consumer interest or enquiries into products or services for advertisers via websites.
Virtual incentive publishers encourage their audience to take up advertiser offers in return for in-game rewards such as virtual currency, bonuses and power-ups.
Newsletter publishers produce a content rich email distributed to an owned, shared or rented database.
Lead based email publishers generate prospective consumer interest or enquiries into products or services for advertisers via email.
Email retargeting generates a personalised email for customers who have exited the advertiser's site during the checkout process. The email will only reference the product(s) that were abandoned.