Merchant Reporting
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Contents |
Introduction
The reporting section of your interface is easy and accessible. Using the different functions means you can analyse who your top performing publishers are, which are the most successful time periods for your programme and what methods within the affiliate channel work best for you.
The reports break down the statistics into manageable criteria. Each level of reporting can be viewed by the day, week, month or year. it is also possible to customise the time frame.
The reports can be edited not only by date but also by specific publishers. Each report can be exported into excel by clicking on the button which is featured at the top right. This allows you to sort the data and arrange it however you wish.
Reports can be created by either the transaction date, or the validation date. This is particularly useful to match up with your invoice. You can use your archived commissions report and filter by 'Validation Date' to check invoices against reports.
There are seven separate reporting metrics in your interface:
Awin Index
This shows a comparison of how well your programme performs compared to other advertisers in your sector. The Awin reporting statistics are based on your CAVE data (Conversion rate, Approval percentage, Validation period and Earnings per click). You can see this information by clicking on 'Profile' > 'Performance'. The data is accumulated using the previous three months performance figures.
Affiliate Performance Comparison
This report lists publishers alphabetically and compares performance over two different time periods. It will also show the change in performance in a percentage format.
Affiliate Performance Report
This report is designed to provide an insight into how well your publishers are promoting your program.
Commission Group Performance Report
Some advertisers set up different groups to award different commissions based on the type of product which is sold. This allows you to see how each commission group is performing, ordered by the number of sales.
Benefits
- Showing an overview of which areas within your product base which are performing well.
- Looking at which groups of products specific publishers are pushing.
Product Performance Report
This section will display data on all the individual products which have been sold. To set this up you need to add the perimeters to your tracking code. Please contact the Technical Services team for further information on how to set this up, via a support ticket or account manager. There is also relating documentation which can be found within the Latest Tracking Code section.
Benefits
- Showing data on which individual products are selling well through your affiliate channel.
Link Performance Report
Allows you to monitor which linking methods, such as text, banner or product feeds are driving the most traffic to your site. The statistics available here include the click through rate (the number of clicks divided by the number of impressions times 100), each linking method’s conversion rate and the EPC.
Benefits
- Learning which links perform best for your programme.
- Working out the most popular sizes of banners for future creative.
Performance Over Time
This allows you to perform direct comparisons over certain time periods. You can see performance on a day to day comparison, weekly, monthly or yearly.
Benefits
- Analysing which periods were great selling times.
- Useful to forecast ahead for busy periods. It can also help in showing how well your programmed performed during a promotion, comparing the data to see how successful the promotion was.
Archived Commissions
Shows a complete list of all the commissions which have been validated. The coloured buttons on the left hand side indicate whether the commission was approved (green) or declined (red). Hovering over the (red) declines will display the reason given for the decline.
Benefits
- Analysing the approval rating of a particular publisher, or for a certain time period.
- Matching up the commission amounts to your invoice (remember that invoices are calculated by validation date and not transaction date).
Summary Report
A breakdown function which lists all the information for the value and number of transactions, commissions, impressions and clicks. The information is further displayed by pending and confirmation amounts showing an overview of your validation activity for the selected time frame.
Benefits
- A breakdown of monetary values helping you to see at a glance the value of the transactions made, commissions paid and the conversion rates.
Using each of the different reporting methods will give you a detailed and concise set of statistics which can be arranged to suit your needs. Every section helps you to judge how effectively your programming is performing, and what changes can be made to improve your ROI.
Do you use the different reporting methods? Do you have any suggestions or comments of how we can make this better? If so, please contact your account developement/manager or add in a Support Ticket outlining your requirements.
You can also review the Merchant Area User Guide here