Merchant Profile Pages
From Wiki
Contents |
Overview
In order to improve communication, foster collaboration and business relationships and to break down barriers between publishers, advertisers and Affiliate Window we created Profiles for advertisers.
In the interface, advertisers are able to create a profile to showcase their business in detail that conforms to the IAB Ethical Merchant Charter.
Advertisers can use Affiliate Profiles as a means of recruiting new publishers for their programmes, they will also be able to see publishers profiles.
A Profile Page allows a publisher or advertiser to profile their publisher business. Publishers can list all the websites, email campaigns and PPC campaigns that they run. Documents can also be uploaded, as well as RSS feeds can be added to further enhance their profile.
Profile Page Functionality
Merchant Profile Overview Tab
- The description and summary fields can be edited live on the Profile Page (dependent on permissions). For Publishers, Advertiser fields can be edited by clicking on the Edit Merchants button.
- Account contacts can be hidden or shown within the Privacy Settings under the settings tab for each account.
- The left hand column displays your overall Account Description and Contact Details. These can be edited from within the Settings menu as well as adding a profile picture.
- In the top right hand corner you have your User Control Panel. This allows you access to edit your User Settings and invite other people into your accounts.
Merchant Profile Documents Tab
- Within the Documents tab you can manage any documents that you have uploaded to your publisher account.
- To add documents simply click Add New Document to bring up the upload details.
Merchant Profile Terms Tab
- The Advetiser Profile Terms tab allows advertisers to clearly define their Terms & Conditions for their publisher programme. It promotes greater transparency to the network and publishers alike.
- The Terms have been laid out to conform to the IAB Ethical Merchant charter so that all parties involved can be assured in regards to transparency and every revision is logged within the history viewable to all.
Merchant Profile Performance Tab
- The Performance area of the Profile Page is there to detail how well an advertiser is performing in a given sector. This is done using the Merchant Awin Index.
Merchant Profile Commissions Tab
- The Commission Tab within an advertiser profile provides you with all the information you need to know about the commission rates an advertiser offers within their publisher programme.
Merchant Profile RSS Tab
- Within the RSS tab you can upload an RSS feed to be displayed within your Profile Page.
- Having expanded the settings, continue by entering the URL to the feed and then click Add Feed.
Frequently Asked Questions
Who are Advertiser Profiles for?
- Advertisers are able to search for, view and invite publishers onto their programme.
This functionality ensures that the interface breaks down barriers and allows advertisers to know who their pending and current publishers are.
- This tool allows them to use an publisher’s profile to decide if they want to approve them to their programme.
A further advantage of a publisher profile is that it makes building and managing a publisher base considerably more transparent.
How can Advertiser Profiles benefit me?
- Advertisers can search for and browse publisher profiles, enabling then to find new publishers who can promote them and form business relationships with.
- The targeting options available within the directory allows advertisers to refine search results to find the right publishers that specialise in different promotion methods and sector verticals.