Launch Communication
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1. Launch Communication
A4U Forum Launch post
• The A4U Forum (www.affiliates4u.com) is a leading industry resource used by many of the UK’s top affiliates. • You will write a launch communication that will be posted on the forum to publicise your launch • Co-branded banners can be created for the A4U for additional exposure, as seen below. For more information on this exposure, please get in touch with your network point of contact.
TheHub
http://hub.affiliatewindow.com/ - Find out what advertisers are up to right now and keep abreast of individual programme news in the Updates section. Browse the Promotions section to see posts about new consumer offers as well as publisher incentives and competitions. Your launch communication will also be posted in the Programme Launches category of TheHub. Please see screen shot below:
Publisher sign-up link
It is possible to add an affiliate sign up page to your website. This will help to both promote your publisher programme and recruit publishers. Please see the PrezzyBox example : http://www.prezzybox.com/about/affiliates.aspx
The Affiliate Window Newsletter
This weekly publication goes out to our entire database of publishers (currently around 50,000). Your company logo will be featured in the publisher newsletter sent the week following your launch. If you would like to submit your launch promotion or incentive to be featured in this newsletter, you can do so by using the ‘Affiliate Newsletter’ link in your account under ‘Communications’ (please note that offer inclusion cannot be guaranteed).
Alerts
• Affiliate Window offers publishers a service that delivers high priority messages directly to their desktop • The alert appears each time the publisher generates a commission and whenever there is important network news, such as when a high profile programme launches.
• An example Desktop Alert is shown below:
Publisher Dashboard Area
Top promotions which have been featured in the Affiliate Newsletter are updated weekly and displayed in the publisher dashboard. New merchants are also listed in the publisher homepage as seen in the example below:
Affiliate Window Client List Brand Exposure
After launch, advertisers are also added to the client list, under Merchant Directory, on www.affiliatewindow.com
Launch Promotion Suggestions
Commission Increases: Profit is the main driving force behind most publishers and an easy way to increase a publishers profit on your programme is to raise the commission levels you offer for a set period of time. Higher commissions for a set period also incentivise publishers to join your programme and add your links to their site so that they can take advantage of the higher commission.
Sales Performance Incentives: A method widely accepted as being successful at encouraging growth is to set sales targets for publishers to meet. If publishers meet these sales targets they would be rewarded with a bonus or prize.
Publisher Competitions: One way to make incentive strategies target both long tail publishers and volume drivers is to set a draw or competition. For every sale made a publisher gains one entry to a prize draw, there is no limit to the number of entries they can accumulate. At the end of the incentive, one order reference is randomly chosen and the referring publisher is awarded with the prize.