FAQ Merchant Reference Guides
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Merchants Reference Guides
Reference Guides | Awin Interface | Merchant Technical Guides | Useful Websites & Blogs | Popular Q&A | AWin Services | AWin Teams | Wiki FAQ
A4uforum User Guide
Getting started on the a4uforum
Types of Affiliates
A closer look at the different types of affiliates you can work with
Looking after your programme - the basics
Guide for merchants independently managing their programmes
A 20 step guide to using Twitter
Join the craze... set your brand up on Twitter today!
How to Communicate Effectively with your Affiliates
A guide to writing emails and posts that your affiliates will read and engage with.
De-Duplication Best Practice Guidelines
For Merchants that wish to de-duplicate sales against other online channels please view Affiliate Window's best practice guide
Linking Methods
Guide to various linking methods you can supply affiliates on your programme
Affiliate Recruitment
Some tips on attracting affiliates onto your programme
Affiliate Approval Process
Explains the two methods available for approving your affiliates
Affiliate Communication
Discusses the different reasons for affiliate communication as well as the various methods of communicating
Handling Affiliate Fraud
Ways of protecting your programme from fraud
Website Conversion
Tips to increasing your website conversion
Make your website Affiliate-Friendly
More tips on how to optimise your site for customer traffic
Managing an Affiliate Programme: Important Account Tasks
Runs through the key tasks you should be performing on your programme
Affiliate Marketing Best Practice Guidelines: Leakage & Voucher Codes
A 2 part guide to best practice in affiliate marketing with regards to leakage and voucher codes
Managing Merchant Voucher Codes
How to Police Terms and Conditions
How to police a programmes terms and conditions
Affiliate Promotions and Incentives Guide
A comprehensive guide detailing a various promotions and incentives that merchants can offer to affiliates
Do Affiliates Get Commission on Cancelled Orders?
Which orders affiliates would not receive commission on, and best practice.
Cookie Stuffing
A guide to Cookie Stuffing and how to spot it
Are Cookies dangerous?
Clearing up some common misconceptions about cookies
The basics of using 3rd party tracking on your Affiliate Window program
This guide explains how to integrate your current or new 3rd party tracking technology onto your Affiliate Window programme.
Affiliate Multi-Attribution Model Discussed
Article written by Kevin Edwards discussing Multi-Attribution
Second Tier Commissions
Explanation of what 2nd tier commissions are and how they are paid to affiliates
Direct Linking - Advantages and Disadvantages
Definition of direct linking and advantages and disadvantages associated with it
Affiliate Marketing Report
Please view the following eConsultancy UK Affiliate Census PDF report - 2009
Using the Affiliate Window offers blog
Step by step guide to adding posts onto the Affiliate Window blog
Payment of commissions to affiliates
An explanation of how the traffic light payment system operates
Banner Design Top Tips
4 top tips to making effective banner creative