Affiliate Merchant Performance
From Wiki
The Merchant Performance Report allows affiliates to generate a report detailing the performance of the merchants that they are promoting. It allows affiliates to discover who their top performing merchants were over certain time periods.
Added to that looking at an individual merchant's performance can help an affiliate know which merchants they should be working to build relationships with.
It can also help in ascertaining which merchants are not performing as well as others on the affiliate's sites and may need to be incentivised to begin producing results.
The report can be viewed in several ways, such as showing data specific to one merchant, or drilling down to transaction levels for specific merchants.
Report Options
| Period | This option allows you to select a specific date period such as Quarter To Date or Last Year to save time |
| From | This option defines the start date of your report |
| To | This option defines the end date of your report |
| Based On | This option defines whether the report should be based on the date the customer's transaction was made, or the date the commission was validated by the merchant |
| Merchant Filter | This option allows you to filter the results by particular merchants (maximum 25) |
Column Headings
The table can be sorted into ascending or descending order by clicking on any of the column headings. Below is brief explanation of each column:
| ID | This column refers to the merchant's unique ID number |
| Merchant | This column refers to the Programme Name that the merchant uses to promote their business |
| Imp. | This column specifies the number of impressions that have been generated for the merchant on that specific date |
| Clicks | This column specifies the number of clicks that have been referred to the merchant site on a given date |
| Conversion Rate | The number of sales divided by the number of clicks. This figure represents the percentage of people who go on to purchase after clicking on an affiliate link. |
| Earn Per Click (£) | This column refers to the amount that you earn on average per click through the merchant against sales you drive for that merchant |
| Quantity | This column specifies the number of transactions that have been driven by affiliates to the merchant site |
| Amount | This column specifies the sales value of transactions driven for the merchant |
| Commission | This column specifies the amount of commission accrued as a result of the sales driven |