3rd party tracking

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What do I do if I’m a new integration – How do I integrate?

If your just launching on our network and you'd like to implement a 3rd party tracking technology into your affiliate programme please speak to your designated integrator. They should be able to advise you on the next steps or add in a ticket to alert Technical Services.

For clarification on the different types of 3rd party tracking technologies please click here.

What do I do if I’m already with AWin – How do I integrate?

Contact your Account representative or add in a ticket to send a request to Technical Services.

Considerations:

  • Depending on the actual 3rd party tracking technology you may need to inform affiliates to update links so providing enough warning is recommended.
  • It's imperative you let Affiliate Window know when you'd like to implement these changes as we may require some testing to be preformed.
  • If you are de-duping activity against other marketing activity, it's also recommended that you warn affiliates so they're able to tailor their campaigns. Please see the Best Practise Guide here.

Can I use the a 3rd party software or analytics package to de-dupe?

Some 3rd party tracking softwares have a de-dupe functionality, but some do not. It is technically possible to use a free analytics package and couple this with a de-dupe method. It will need your IT team to create a 1st party cookie on your domain which stores the value of the referring cookie. The next step is to add “logic” on the confirmation page which will allow you to conditionally show or hide the tracking tag, based on which marketing channel was the last referrer. We suggest contacting your Affiliate Window representative for more information on this.